My music magazine institution

The institution that I am going to use is 'IPC media' (International Publishing Corporation)  because they do not currently have any dance magazines so my magazine will be the first of IPC's dance magazines. IPC is based in the UK and mainly in London which is useful for me as my magazine will start off in the UK and then try and expand on a worldwide scale. IPC has a large portfolio selling over 350 million copies a year, this will be helpful for my magazine as it is a large institution and will produce and sell lots of my magazines.